KLAMATH FALLS, Oregon (August 2009) – Residential real estate sales management firm Lifestyle Property Solutions (LPS) has been retained by JELD-WEN Communities to manage all sales and marketing activities for two of the company’s premier master-planned residential communities located in this region of scenic natural beauty.
LPS, which provides strategic sales and marketing services for upscale residential communities across the U.S., will provide sales and marketing management for the Running Y Ranch and RidgeWater communities. LPS will deliver a strategic sales strategy as well as manage on-site sales, sales training, prospect development and all marketing including advertising and Web site development.
“JELD-WEN has a history of quality development in the Pacific Northwest with a reputation for integrity and treating others well, both of which provide a great foundation for us to begin our work,” said LPS Principal Ben Jenkins.
Running Y Ranch and RidgeWater are two among several residential and resort properties in the Klamath Lake area that have earned JELD-WEN Communities a reputation for quality developments that celebrate the region's spectacular natural beauty.
“What really appealed to us was the quality and thought given to these communities by JELD-WEN Communities and in a setting that is a true paradise for an outdoor enthusiast,” said Jenkins.
Running Y Ranch features 3,600 acres of wooded hills and meadows that are typical of south Oregon’s natural beauty east of the Cascades. The development, whose Running Y Ranch Lodge was one of Oregon’s original destination lodges, also includes the state’s only Arnold Palmer-designed golf course. The community also features indoor swimming and fitness facilities, equestrian options and boating, all on a working ranch that overlooks beautiful Upper Klamath Lake.
LPS will be responsible for sales and marketing of the Running Y Ranch’s final phase of residential homesite properties.
Nearby RidgeWater will feature 220 home site properties that are being made available publicly for the first time since the initial release of limited properties to selected prospects two years ago.
Nestled in similar natural beauty like the adjacent Running Y Ranch, RidgeWater features a planned 10,000-square-foot clubhouse, fully equipped recreation center with state-of-the-art fitness facilities, a swimming pool, dining facilities and outdoor vistas for boating, water-skiing, canoeing, hiking and other family activities.
As a leader in providing sales and marketing management for clients with destination, resort and master-planned residential real estate offerings, LPS will provide fresh ideas and insights for the two communities. These tactics also address the challenges of today’s real estate marketplace.
“While it’s been a difficult environment for the real estate business, we’ve found that there are clear opportunities for the best developers to succeed,” said Jenkins. “We’ve seen a trend nationally that in communities which create a very focused and pinpointed program, and where marketing and sales are in complete alignment, developers are taking market share and reaching buyers who are still looking to purchase.”
“We wanted a fresh set of experienced eyes to evaluate our project and in LPS we identified common interests and beliefs and an understanding of what we’re trying to achieve,” said Todd Andres, General Manager of JELD-WEN Communities’ Southern Region.
LPS is a leader in providing sales and marketing leadership for residential developer clients operating destination, resort and master-planned real estate offerings. With over 50 years of combined experience in the destination real estate sales field, LPS can accommodate each developer’s unique vision and product branding with market research, collateral production, direct mail programs, sales team training and placement, and sales transaction management. To learn more about LPS visit www.lifestylepropertysolutions.com.
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