The remodeled Hardee’s creates a contemporary-style makeover of the restaurant, the first remodeling of a Hardee’s by Boddie-Noell since its purchase of 34 restaurants from Hardee’s parent company in 2007. The purchase included all five Hardee’s in Rocky Mount, the first time Boddie-Noell has owned a Hardee’s in its home town.
This project creates a fresh, new look and feel to the restaurant and represents a commitment by Boddie-Noell to where the company was founded 46 years ago, Boddie-Noell said.
“We’ve been looking forward to this opening to celebrate our hometown commitment to Rocky Mount and to demonstrate what a great future the Hardee’s brand has here and elsewhere,” said Mike Boddie, president of Boddie-Noell’s Restaurant Division. “We’re really excited about this new restaurant design. We feel the bold new take on the 1950s-style diner will appeal to customers of all ages.”
To celebrate the completion of the remodel project, a week-long series of activities gets underway on Saturday Oct. 25. It begins bright and early at 5 a.m. with the first 98 people in line winning a free Thickburger a week for a year. All 98 winners will also be treated to a free breakfast of a sausage biscuit and coffee.
Throughout the week there will be daily menu promotions such as 2 for $1 sausage biscuits and buy one get one free Little Thickburgers®. On Halloween, guests who visit in costume will receive a treat. A schedule of all promotional offers can be found on posters at the restaurant.
On Thursday, Oct. 30, from 4 to 7 p.m. Hardee’s will throw a “Hometown Party” with DJ Dave Richmond from radio station 98.5 WDWG, the Big Dawg, taking requests on site. Proceeds from dinner sales during those hours will be donated to the Tar River District of the Boy Scouts, an organization that Boddie-Noell has long supported locally and regionally.
The restaurant now features the Hardee’s “Classic Star” décor which includes barstool-height chairs and tables and stainless steel finishes to create a contemporized 1950s look. The highly stylized exterior showcases brick towers and the Hardee’s star icon, both are elements of the latest Hardee’s prototype restaurant design.
While Boddie-Noell owns a number of Hardee’s in Nash, Edgecombe and neighboring counties, the company decided to start with the Wesleyan Boulevard restaurant because of its highly visible location and a desire to support the continuing transition of the area where Tarrytown Mall once stood.
The remodel celebration is the latest of several home town initiatives that began earlier this year, including radio advertising featuring local customers and employees and the “Hometown Heroes” discount program for fire, police and rescue workers.
The restaurant now features the Hardee’s “Classic Star” décor which includes barstool-height chairs and tables and stainless steel finishes to create a contemporized 1950s look. The highly stylized exterior showcases brick towers and the Hardee’s star icon, both are elements of the latest Hardee’s prototype restaurant design.
While Boddie-Noell owns a number of Hardee’s in Nash, Edgecombe and neighboring counties, the company decided to start with the Wesleyan Boulevard restaurant because of its highly visible location and a desire to support the continuing transition of the area where Tarrytown Mall once stood.
The remodel celebration is the latest of several home town initiatives that began earlier this year, including radio advertising featuring local customers and employees and the “Hometown Heroes” discount program for fire, police and rescue workers.
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